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D&AD: The Copy Book by D&AD

D&AD: The Copy Book D&AD ebook
Publisher: Taschen America, LLC
Page: 368
Format: pdf
ISBN: 9783836528320

It was Mikes second time judging at D&AD and in the process, he managed his third consecutive in book. Target Market: Students & Copywriters. Along the way, Steve takes in D&AD White Pencil awards, 60s ad maverick Howard Gossage, and even Bill Clinton. Book: D&AD: The Copy Book; Author: D&AD; Number of pages: 368; Text-book file-size: 11.04 Mb; Audio-book file-size: 220.8 Mb. An interesting read as I'm sure you'll agree. Download book D&AD: The Copy Book. Be warned though, he doesn't pull any punches. D&AD: The Copy Book D&AD ebook. 'I don't even understand why this is in. Media: 2x Posters + 2x A4 Adverts in Advertising Annuals. There's no copywriting on it.' (That was me, getting The last 25 tone of voice guideline documents you read) ends up producing copy that sounds more like Toddler TV. Take it away Mike… (and thanks!). (Neil French,D&AD, 2011, p.128). I suspect the audacious nature of this spot is what turned the judge's eye – it's a functional but clever marriage of great copy and great type. Product: The Copy Book (Revised Edition). Publisher: Taschen America, LLC ISBN: 9783836528320. "The four Black Pencil winners demonstrate the power and all-encompassing nature of creativity – in education, politics and even in the change in our pockets," says D&AD President, Garrick Hamm. "These winners are more than just great pieces of communication, Das Comitee from Germany won in Photography for its Faces of Evil book in which the faces of despots were created using portraits of ordinary people.